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You! Lingerie Takes Nursing Lingerie Market from Drab to Affordable Fab!

you lingerie screenshotIt is no secret that beautiful lingerie can make a woman feel fabulous and boost her self-confidence. This does not change when a woman is pregnant or breastfeeding. In fact, it is even more critical during this time to look and feel sexy and be comfortable. Yet, so many expecting and breastfeeding moms settle and replace their once fab lingerie drawer with drab maternity and nursing underwear because of limited options.

The vast majority of women choose the default functional nursing bras at their local retailer that are void of any color and pizzazz. Those who choose to find something more exotic are left with sticker shock from exorbitantly priced nursing lingerie that may or may not provide the comfort they seek. (more…)

Hotmilk Lingerie Voted Best Sexy Nursing Bra

New York, NY – November 18, 2010 – HOTmilk lingerie, the New Zealand-based global leader in fashion maternity intimate apparel, is now the new winner of the “Best Sexy Nursing Bra” category in this year’s “Babble Best 2010 Maternity Bras” review.  HOTmilk’s “Tamed by her Sensuality” bra was the featured bra in the review.

The no-wire, soft cup bra is available in a soft satin fabric in a black colorway with just a hint of deep purple beneath a lace overlay and diamond ribbon accents.The review credits HOTmilk as its go-to Sexy Nursing Bra because “sometimes we just want to feel pretty.  While other bras might just be sexy, HOTmilk is the most comfortable and well supported by far.” The article also credits the media’s current obsession with flawless celebrity moms for provoking this “yummy, mummy movement” of new moms wanting to stay sexy and feminine even while doting on their newborn. (more…)

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